Hemel Storm and Skechers announce a two-year partnership

In an exciting development, Hemel Storm basketball players will become the first British professional club to wear Skechers Performance basketball shoes—an innovative range of court-ready styles that fuse the brand’s signature performance and comfort technologies worn by some of the biggest names in the NBA and WNBA. Both men’s and women’s teams will also sport the Skechers logo on a new kit arriving soon as replica stock via the Storm shop.

“We’re delighted to partner with such an iconic brand like Skechers,” said Storm Chairman Tony Humphrey. “Not only are we eager to see the athletes excel on the court in Skechers basketball shoes, but we’re also excited to provide a platform for them to showcase their professional performance to our followers and inspire aspiring players in our community. We look forward to building a lasting relationship with the Skechers team.” 

Richard Parker, Skechers UK & Ireland Managing Director: “We’re thrilled to partner with Hemel Storm ahead of the new basketball season in the UK. Skechers basketball shoes are designed for athletes of all levels, combining our award-winning comfort and performance technologies to deliver pro-level support. We can’t wait to see the women and men of Hemel Storm competing on the court in our footwear and striving to play at their best.”